Mission

Of course, it’s not enough to say where you want to go. You also have to develop a strategic plan to get there. This includes allocating the necessary resources — people, money, paper clips, what have you — to get where you’re going. Most organizations develop a new strategic plan every three to five years. Building a strategic plan involves the following key steps:

Conduct a SWOT (short for “strengths, weaknesses, opportunities, and threats”) analysis of your current business position.
Identify the market(s), customer(s), and geographical area(s) you’re focusing on.
Outline the objectives — between three and eight — you want to accomplish over the next three to five years.
Decide on the specific goals and actions to accomplish your objectives.
Budget for and allocate your resource needs, including human resources, capital resources, system requirements, acquisitions, and so on.
Develop your measurement tools.
Install a communications protocol.

Okay, you’ve identified your purpose, values, and vision, and developed your five-year strategic plan. Now what? Promoting, that’s what. Promoting your purpose, values, and vision is key to developing your line of sight and fostering engagement.