The industrial market (also called the producer market or business market) is the set of all individuals and organizations that acquire goods and services that enter into the production of other products or services that are sold, rented, or supplied to others. The major types of industries making up the industrial market (business market) are agriculture, forestry, and fisheries; mining; manufacturing; construction and transportation; communication and public utilities; banking, finance, and insurance; and services.

The purpose of industrial marketing is to build brand trust in the market and convince industrial buyers to purchase products and services.

Yes, industrial marketing is a type of B2C marketing; it’s marketing to businesses instead of consumers. But marketing to industrial buyers is anything but typical B2C marketing. It involves various factors like:

  • Complex products
  • Expert buyers
  • Niche marketing

Industrial marketers aren’t peddling sneakers, clothing, or simple commodities. Instead, many industrial products are complex and require a high level of knowledge to market and sell.