Corporate marketing is the type of marketing a company does to promote the company as a whole, as opposed to individual products. Essentially, corporate marketing is all about the branding and messaging of a company, from the mission statement to advertisement language.

Corporate newsletters, email campaigns, sales, coupons, contests, advertisements, magazine inserts, online advertising, social media, radio spots, and direct mail campaigns all play parts in a corporate marketing campaign(See also Traditional Marketing).

What are the 4Ps of marketing? (Marketing mix explained) The four Ps are product, price, place, and promotion. They are an example of a “marketing mix,” or the combined tools and methodologies used by marketers to achieve their marketing objectives